Google AdWords book recommendation from Pat

Hi everyone!  It was great to see you at the annual meeting in Dallas.  We hope you found the Social Marketing Round-Table facilitated by Robin, Laura and I informative and applicable for your market.

I highly recommend the book Winning results with Google AdWords by Andrew Goodman.  Even if you are looking to hire someone to manage your Google AdWords, you should educate yourself to make certain they know what they are doing. 

This book is easy to read, gives you the history of internet advertising, and can help you save thousands of dollars each year on advertising.  After reading it we were able to change our entire ad campaign, reduce costs, increase our CTR (click thru rate), and drive more traffic to our local web page. 

Google AdWords can help give you a solid foundation for your internet marketing campaign.
If you have any questions, please let me know.

Brightest regards,
Pat in Northern Virginia