Had a great conference call about business blogging

I loved the conference call I had today with the Archadeck franchise owners. They were so excited about blogging. I especially loved the questions from the Archadeck franchise owner Ray in Pittsburgh.



Blogging for your business. How personal should you get?

One of my franchise owners asked me how personal we should get on our business blogs. I had a very strong opinion but researched quite a bit trying to find out if the experts agreed or didn’t agree with my gut decision. I found a couple good articles but didn’t find as many articles as I thought I would have found. The article I found used this great metaphor of braiding.  It was by Shel Israel. I had heard of him before but checked him out a little anyway. He has a published book on Amazon called Naked Conversations with a 4.5 star rating out of 5 with 50 reviews. I am also looking for a great SM book but more about that in a subsequent post.

Shel uses a braiding metaphor. He says we should braid personal narrative into our business conversations just as we do when we meet face to fact. He uses the example of a business breakfast or business lunch. This is such a great example. Think about having a lunch with a vendor or client. It would make us look overly stiff if we could only talk about business. And generally, personal conversation goes a little further than the weather report. We might talk about something we did over the weekend – participate in a race, go biking or maybe attend a great movie. These are safe things to talk about, don’t pin us down to any sort of strange personality or political leaning, and make us seem more real. What’s also important is the length of time we “weave” this personal narrative into our business conversation. This amount of time is small but this part of the braiding is very important.

So, I decided to take the braiding metaphor even further and to identify the 3 strands of the metaphor. The first is, obviously, business appropriate personal, the second strand is pure business and the third strand is the message or relate. Here’s the difference between the business and the message. The business strand is the content. This is the subject of the article/post. The message is why we are writing the post and how it relates to the reader. For example, one of our Outdoor Lighting franchise partners from Northern Virginia does a great job blogging. They wrote a post about burying low-voltage wires. This is the subject. The third part, the message, is the relate. This is why it matters to the reader. In the post, they go on to state why this is important. It also demonstrates why you need a professional outdoor lighting company instead of using a landscaper who either doesn’t know or doesn’t follow the code.

So the 1,2,3 of business blogging braiding is business-appropriate personal, subject/content, and message.

The annual sales meeting at the Mirage in Las Vegas

One of the tips and tricks about having a blog is to link to popular sites. So, since we just got back from Vegas, I thought I would add a blog piece with links to some of the great things we saw and places we visited. So, here goes.

The Mirage Hotel in Las Vegas was beatiful. For example, in this last sentance, I linked to the city of Las Vegas because their travel and tourism site likely receives very strong traffic. The rooms at the Mirage were really beautiful and they were very comfortable. Everything was clean as could be expected. The picture on this page is the room I had.

On the last night, Julie Hough and I took a walk down to the Bellagio Hotel to see some Las Vegas lights. I had not been there before so this was a real treat. The fountains at the Bellagio were amazing. I had thought that they would just have very tall fountain flows but that was not the case at all. There was a water fountain show. It was to Disney music and the fountains danced and soared to the music. It was a tremendous treat.

Again, never having been to Vegas before, the Donnie & Marie Vegas Show struck me as odd. I would have never expected Donnie and Marie to have a show in what they call sin city. Marie Osmond sure does look great after that Nutrisystem diet. We didn’t see her in person but she and Donnie had a huge sign over the door at the Flamingo in Las Vegas.

On the way home, I had a huge chunk of time when I had to wait at the McCarran International Airport in Las Vegas. In general, the airport was very clean and comfortable. Although, my biggest disappointment was that they did not have CNN playing on TV monitors. That would have made the wait go much better.

One good thing is I bought a sandwich at the Carnegie Deli at the Mirage before I left and took it to the airport with me. I used their take-out. They made it very quickly and as can be expected from a New York style deli, it was huge!

The other restaurant at the Mirage in Las Vegas that I loved was called Cravings. It was a huge buffet. I went for breakfast and they had a tremendous selection. A couple of my favorites included the eggs benedict and also the latin breakfast section.

So you can see in this article, I am trying to link to lots of sites that have high traffic because this is a technique that will help with SEO in organic search engine listings. When we start to get traffic on this article, I will let you how it works.

Check out AlphaInventions.com!

Check this out!


So, the traffic on my own personal blog basically stinks. But on Friday I work in my daughter’s classroom for about an hour. I come home and emote onto my blog about how amazing teachers are and how I can’t possibly fathom how they do it all. I do a few things, go out shopping, have some lunch, and go to do another post. I take a look at my stats and see a bump on my views. So I think I might have had 20 people or so look at it. Then I looked at the scale and it was over 200!! This was in a matter of hours.

So, WordPress.com has the most amazing stats. You are able to click on the blip for that day and it tells you what articles people viewed, what they searched for, what sites sent people, etc.

I saw that the high volume traffic was coming from AlphaInventions.com.

I looked up it up and it’s truly legit. It’s a really cool site where when you go to their page, they rotate WordPress blogs that are being updated and published right at that moment. So, you get to see the freshest news hot off the “wire”.

I read some more about the site and they said they were working on a personalization engine that could allow people to see updated blogs that were specifically aligned to their personal preferences. That would be great.

But here’s the real aHa. If you do a post about them, your post is automatically picked up on their site. Take a look at how my traffic went from negligible, to over 200 when my teacher article was picked up, to over 900 when I wrote a post about their site.

I highly recommend it for both viewing enjoyment and also for SEO.