Google AdWords book recommendation from Pat

Hi everyone!  It was great to see you at the annual meeting in Dallas.  We hope you found the Social Marketing Round-Table facilitated by Robin, Laura and I informative and applicable for your market.

I highly recommend the book Winning results with Google AdWords by Andrew Goodman.  Even if you are looking to hire someone to manage your Google AdWords, you should educate yourself to make certain they know what they are doing. 

This book is easy to read, gives you the history of internet advertising, and can help you save thousands of dollars each year on advertising.  After reading it we were able to change our entire ad campaign, reduce costs, increase our CTR (click thru rate), and drive more traffic to our local web page. 

Google AdWords can help give you a solid foundation for your internet marketing campaign.
If you have any questions, please let me know.

Brightest regards,
Pat in Northern Virginia


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So, the traffic on my own personal blog basically stinks. But on Friday I work in my daughter’s classroom for about an hour. I come home and emote onto my blog about how amazing teachers are and how I can’t possibly fathom how they do it all. I do a few things, go out shopping, have some lunch, and go to do another post. I take a look at my stats and see a bump on my views. So I think I might have had 20 people or so look at it. Then I looked at the scale and it was over 200!! This was in a matter of hours.

So, has the most amazing stats. You are able to click on the blip for that day and it tells you what articles people viewed, what they searched for, what sites sent people, etc.

I saw that the high volume traffic was coming from

I looked up it up and it’s truly legit. It’s a really cool site where when you go to their page, they rotate WordPress blogs that are being updated and published right at that moment. So, you get to see the freshest news hot off the “wire”.

I read some more about the site and they said they were working on a personalization engine that could allow people to see updated blogs that were specifically aligned to their personal preferences. That would be great.

But here’s the real aHa. If you do a post about them, your post is automatically picked up on their site. Take a look at how my traffic went from negligible, to over 200 when my teacher article was picked up, to over 900 when I wrote a post about their site.

I highly recommend it for both viewing enjoyment and also for SEO.